Master of Science

Brand and Marketing Management

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2 semesters


Once they have completed the course, MSc in Marketing and Brand Management graduates will be able to identify ways to build the company’s brand capital and implement a strategy within a multidisciplinary and/or multicultural context. They will also be able to draw on their aesthetic training as a source of creativity when making branding decisions.

Key strengths

  • Meets the needs of companies seeking new and innovative ideas. Combines the theoretical and creative aspects of marketing and branding. Students apply the conceptual framework to real-life projects with the help of professionals from the world of business.
  • For a marketing professional in a multicultural company, this is a truly unique personal and professional experience.
  • The multidisciplinary approach is the ARTEM alliance’s key strength, especially in an international context, and one that helps students move beyond the traditionally discipline-based management framework.


This program prepares students to take on the following international roles in BtoC or BtoB markets:

  • Global Brand Manager
  • Product Manager
  • Marketing Manager
  • Brand & Marketing Consultant/Analyst


Here is an overview of the modules :

  • Brand performance
  • Visual and verbal communication and identity
  • Event planning and sponsorship
  • Luxury and fashion brands
  • Startup development for Innovative Brands
    Sustainable brands and ethics


  • 4-year higher-education degree (BAC+4) or Master’s
  • 3-year higher-education degree (BAC+3) with extensive work experience in these fields
  • Selection based on an application form and interview

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Since 1905 ICN Business School has been the ‘Grande École’ in the east of France and at the heart of Europe. Its identity and its development are rooted in the links between Management, Technology and Art. These links will be vital determinants for tomorrow’s economic environment.

The mission of ICN Business School is to provide innovative and transdisciplinary education that enables students and practicing executives to become responsible professionals capable of acting in the global business environment. ICN Business School faculty engages in knowledge creation in the crossroads of art, management and technology that contributes to the advancement of impactful knowledge and sustainable practice in the business and organizational fields. The ICN community is driven by three fundamental values, which find their true expression in the objectives of the Artem Alliance: open-mindedness, commitment, team spirit.

In 2019, ICN opened another campus in the heart of the Berlin, which stresses the international orientation of the business school. With almost 40% foreign students, the university attaches big value to tolerance, diversity and commitment.


ICN Berlin Business School

Friedrichstraße 76-78
10117 Berlin

Tel.: +49 (0) 30 629 380 70