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Bachelor of Arts

BA - Bachelor of Arts in Leisure & Tourism Management

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Bachelor
Universität
6 or 7 semesters
full-time
€ 6,750 per semester

Programme

With this bachelor’s degree, students will get an in-depth and practical understanding of hospitality management; quality of service; event and conference planning; and sustainability as it applies to tourism. The overview of these key business areas ensures that students gain a deep understanding of the industry. Case studies allow students to apply theoretical knowledge to real-world scenarios and find appropriate solutions.

Students may choose to study either the six-semester program (option 1) with 210 ECTS or the seven-semester program (option 2) with 240 ECTS.

Career Options

The Bachelor of Arts in Leisure & Tourism Management degree (título propio) provides students with fundamental knowledge in all major business areas as well as specialist skills in the leisure and tourism industry such as tourism marketing and hospitality management. Students who successfully complete this degree may be interested in the following job positions.

  • Travel Consultant 
  • Tour Operator
  • Hotel Manager
  • Conference Center Manager

Areas of Work
The Bachelor of Arts in Leisure & Tourism Management provides students with specialist skills in the tourism and hospitality industry as well as a general business skillset. Graduates may be interested in the following professional fields.

  • Travel Services
  • Entertainment
  • Event Management
  • Hospitality

Studienplan und Studienschwerpunkte

Semester 1

  • Business Management
  • Managing People & Organizations
  • Marketing & UX
  • Impactful Communication
  • Finance & Accounting
  • Innovative Technology in Business

Semester 2

  • Project Management
  • Applied Data Analytics
  • Economics & Enterprise
  • Responsible Management
  • Digital Branding, Advertising & Media Channels
  • Creativity & Design Thinking

Semester 3

  • Logistics & Operations
  • Digital Business
  • Financial Reporting & Analysis
  • Entrepreneurship & Business Development
  • Cross-Cultural Business Issues
  • The Business of Tourism

Semester 4

  • Strategies in A Disruptive World
  • Marketing in Action
  • Business Research Methods
  • Service Management
  • Event Management
  • Cultural Heritage

Semester 5

  • Creative Business Cases
  • Transformational Change Management
  • Innovation in Business
  • Tourism Marketing
  • Sustainable Tourism: Policies & Ethics
  • Hospitality Management

Semester 6

  • Business Consulting & Project Management
  • Entrepreneurial Leadership
  • Professional Soft Skills
  • Financial Management in Tourism
  • Quality Management
  • Leisure & Recreational Management

Graduation

  • Business Immersion Week
  • Dissertation Seminars
  • Final Cases: Business/Specialization
  • Dissertation

Requirements

  • 1 certified copy of high school diploma and transcripts; or equivalent
  • Proof of English level: TOEFL score 80 (internet-based), 213 (computer-based); IELTS 6.0; CAE B2 with a minimum score of 169; native English speaker or equivalent

Degree Awarded

Option 1: Bachelor’s degrees (título propio)

  • A university-specific bachelor’s degree (título propio) awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain.
  • A Certificate of Specialization in one of the seven majors from EU Business School Switzerland.

Option 2: Bachelor’s (título propio) + BA (Hons) in Business Management

  • A university-specific bachelor’s degree (título propio) awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain.
  • A Certificate of Specialization in one of the seven majors from EU Business School Switzerland.
  • A state-recognized BA (Hons) in Business Management from University of Derby, U.K.

Informationsmaterial

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About EU

Established in 1973, EU Business School (EU) is an international, professionally accredited, high-ranking business school with campuses in Barcelona, Geneva, Munich and Digital. We provide small, dynamic classes in English, with the best of both North American and European academic curricula. Our pragmatic approach to business education prepares students for a career in today’s rapidly evolving and globalized business world.

EU offers foundation, bachelor’s, master’s, MBA and doctoral programs, both on campus and online with business administration, communication, tourism management, international relations, sports management, digital media management, international business, marketing, finance, enterprise and human resources management, among others. Through our global network of academic partners, students can earn state-recognized degrees on EU campuses with the University of Derby in the U.K. and the Universidad Católica de Murcia (UCAM) in Spain. Partnerships with Pace University in New York, the University of California in Riverside, Fisher College in Boston and Shinawatra University in Bangkok offer students the chance to earn a second qualification while studying in diverse and enriching environments.

Kontakt

EU Business School

Theresienhöhe 28
80339 München
Deutschland

E-Mail: info.muc@eumunich.com
Tel.: +49 89 5502 9595