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Bachelor of Arts

BA - Bachelor of Arts in Digital Business, Design & Innovation

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Bachelor
Universität
6 or 7 semesters
full-time
€ 6,750 per semester

Programme

Digitalization is continually expanding horizons. In addition to startups and new ventures, established businesses are also going digital to appeal to new generations and adapt to modern technologies. They all need entrepreneurial innovators who can come up with creative solutions that are also practical and applicable. Through this program young business leaders will develop the skills, adaptability and curiosity not just to keep up with evolution, but also think ahead and drive change.

Students may choose to study either the six-semester program (option 1) with 210 ECTS or the seven-semester program (option 2) with 240 ECTS.

Career Options

The Bachelor of Arts in Digital Business, Design & Innovation degree (título propio) provides students with business knowledge and specialist skills particularly in the digital area. Specialist subjects include digital leadership and digital transformation. Students who successfully complete this degree may be interested in the following job positions:

  • Product Transformation Officer
  • Digital Brand Manager
  • Digital Transformation Manager
  • Business Analyst

Areas of Work
The Bachelor of Arts in Digital Business, Design & Innovation degree will provide students with specific skills needed to work across several sectors especially in the digital world together business knowledge across major business disciplines. Some sectors and professional fields which may be of professional interest for graduates of this degree are found below:

  • E-commerce
  • Media Planning
  • Change Management
  • IT

Studienplan und Studienschwerpunkte

Semester 1

  • Business Management
  • Managing People & Organizations
  • Marketing & UX
  • Impactful Communication
  • Finance & Accounting
  • Innovative Technology in Business

Semester 2

  • Project Management
  • Applied Data Analytics
  • Economics & Enterprise
  • Responsible Management
  • Digital Branding, Advertising & Media Channels
  • Creativity & Design Thinking

Semester 3

  • Logistics & Operations
  • Digital Business
  • Financial Reporting & Analysis
  • Entrepreneurship & Business Development
  • Boosting Creativity
  • Digital Skills Development

Semester 4

  • Strategies in A Disruptive World
  • Marketing in Action
  • Business Research Methods
  • Digital Economy
  • Web Design & Web Analytics
  • Digital Leadership

Semester 5

  • Creative Business Cases
  • Transformational Change Management
  • Innovation in Business
  • Introduction to Data Science
  • Digital Transformation
  • Entrepreneurship in Digitalization

Semester 6

  • Business Consulting & Project Management
  • Entrepreneurial Leadership
  • Professional Soft Skills
  • Digital Graphic Design & Management
  • Digital Reputation & Intellectual Property Rights
  • The Future of The Financial Service Industry

Graduation

  • Business Immersion Week
  • Dissertation Seminars
  • Final Cases: Business/Specialization
  • Dissertation

Requirements

  • 1 certified copy of high school diploma and transcripts; or equivalent
  • Proof of English level: TOEFL score 80 (internet-based), 213 (computer-based); IELTS 6.0; CAE B2 with a minimum score of 169; native English speaker or equivalent

Degree Awarded

Option 1: Bachelor’s degrees (título propio)

  • A university-specific bachelor’s degree (título propio) awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain.
  • A Certificate of Specialization in one of the seven majors from EU Business School Switzerland.

Option 2: Bachelor’s (título propio) + BA (Hons) in Business Management

  • A university-specific bachelor’s degree (título propio) awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain.
  • A Certificate of Specialization in one of the seven majors from EU Business School Switzerland.
  • A state-recognized BA (Hons) in Business Management from University of Derby, U.K.

Informationsmaterial

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About EU

Established in 1973, EU Business School (EU) is an international, professionally accredited, high-ranking business school with campuses in Barcelona, Geneva, Munich and Digital. We provide small, dynamic classes in English, with the best of both North American and European academic curricula. Our pragmatic approach to business education prepares students for a career in today’s rapidly evolving and globalized business world.

EU offers foundation, bachelor’s, master’s, MBA and doctoral programs, both on campus and online with business administration, communication, tourism management, international relations, sports management, digital media management, international business, marketing, finance, enterprise and human resources management, among others. Through our global network of academic partners, students can earn state-recognized degrees on EU campuses with the University of Derby in the U.K. and the Universidad Católica de Murcia (UCAM) in Spain. Partnerships with Pace University in New York, the University of California in Riverside, Fisher College in Boston and Shinawatra University in Bangkok offer students the chance to earn a second qualification while studying in diverse and enriching environments.

Kontakt

EU Business School

Theresienhöhe 28
80339 München
Deutschland

E-Mail: info.muc@eumunich.com
Tel.: +49 89 5502 9595