Programme
This program covers the fundamentals of AI, including machine learning, natural language processing, and computer vision, and puts them in the context of digital transformation, big data analytics, visualization and other crucial areas of the current business landscape. You will learn how AI can be used to improve business processes, make better decisions, and create new products and services, as well as about the ethical implications of AI and how to use it responsibly. This program prepares you to lead the way in the development and application of AI for business.
Students may choose to study either the six-semester program (option 1) with 210 ECTS or the seven-semester program (option 2) with 240 ECTS.
Career Options
Artificial intelligence is shaping the world, changing how companies are created and managed, and how business owners succeed. EU Business School’s Bachelor in AI for Business program prepares students to embrace the challenges and opportunities that artificial intelligence presents in the modern business arena. Students will gain an understanding of core AI concepts and principles, allowing them to take on positions at the forefront of innovation.
Emphasis/Curriculum
Semester 1
- Business Management
- Managing People & Organizations
- Marketing & UX
- Impactful Communication
- Finance & Accounting
- Innovative Technology in Business
Semester 2
- Project Management
- Applied Data Analytics
- Economics & Enterprise
- Responsible Management
- Digital Branding, Advertising & Media Channels
- Creativity & Design Thinking
Semester 3
- Logistics & Operations
- Digital Business
- Financial Reporting & Analysis
- Entrepreneurship & Business Development
- AI Business Fundamentals
- Getting Started with Data Literacy, Big Data and Visualization
Semester 4
- Strategies in A Disruptive World
- Marketing in Action
- Business Research Methods
- Public Relations Research
- Event Management
- Public Relations Strategies, Campaigns & Platforms
Semester 5
- Creative Business Cases
- Transformational Change Management
- Innovation in Business
- Innovations in Digital Communication
- Mass Media Ethics & Legislation
- Negotiation & Lobbying
Semester 6
- Business Consulting & Project Management
- Entrepreneurial Leadership
- Professional Soft Skills
- Social, Company & State Protocol
- Digital Graphic Design & Management
- Media Planning
Graduation
- Business Immersion Week
- Final Cases: Business/Specialization
- Internship Seminars
- Internship Report
Requirements
- 1 certified copy of high school diploma and transcripts; or equivalent.
- Proof of English level: TOEFL score 80 (internet-based), 213 (computer-based); IELTS 6.0; CAE B2 with a minimum score of 169; native English speaker or equivalent
Degree Awarded
Option 1: EU Bachelor’s degrees
- A bachelor's university degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
- A university bachelor’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
Option 2: EU Bachelor’s + BA (Hons) in Business Management
- A bachelor's degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
- A university bachelor’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
- A state-recognized BA (Hons) in Business Management from University of Derby, U.K.
Optional diploma:
Students studying Option 2 (EU Bachelor’s + BA (Hons) in Business Management) can study an additional semester of heir specialization to earn a state-recognized Diploma of Advanced Studies (DAS) accredited by Universidad Católica San Antonio de Murcia (UCAM), Spain, (título propio).
