Programme
This program covers the fundamentals of AI, including machine learning, natural language processing, and computer vision, and puts them in the context of digital transformation, big data analytics, visualization and other crucial areas of the current business landscape. You will learn how AI can be used to improve business processes, make better decisions, and create new products and services, as well as about the ethical implications of AI and how to use it responsibly. This program prepares you to lead the way in the development and application of AI for business.
Students may choose to study either the six-semester program (option 1) with 210 ECTS or the seven-semester program (option 2) with 240 ECTS.
Career Options
Artificial intelligence is shaping the world, changing how companies are created and managed, and how business owners succeed. EU Business School’s Bachelor in AI for Business program prepares students to embrace the challenges and opportunities that artificial intelligence presents in the modern business arena. Students will gain an understanding of core AI concepts and principles, allowing them to take on positions at the forefront of innovation.
Emphasis/Curriculum
Semester 1
- Business Management
- Managing People & Organizations
- Marketing & UX
- Impactful Communication
- Finance & Accounting
- Innovative Technology in Business
Semester 2
- Project Management
- Applied Data Analytics
- Economics & Enterprise
- Responsible Management
- Digital Branding, Advertising & Media Channels
- Creativity & Design Thinking
Semester 3
- Logistics & Operations
- Digital Business
- Financial Reporting & Analysis
- Entrepreneurship & Business Development
- AI Business Fundamentals
- Getting Started with Data Literacy, Big Data and Visualization
Semester 4
- Strategies in A Disruptive World
- Marketing in Action
- Business Research Methods
- Principles of AI-Driven Decision-Making
- AI Product Management and Design
- Machine Learning and Deep Learning in Business
Semester 5
- Creative Business Cases
- Transformational Change Management
- Innovation in Business
- NLP, Generative AI, and Robotics in Business
- AI in Investment and Business Growth
- Responsible AI Principles
Semester 6
- Business Consulting & Project Management
- Entrepreneurial Leadership
- Professional Soft Skills
- AI for Change in Competitive Markets
- AI Future in Society, Economy & Sustainability
- Research & Innovation in the AI Industry
Graduation
- Business Immersion Week
- Dissertation Seminars
- Final Cases: Business/Specialization
- Dissertation
Requirements
- 1 certified copy of high school diploma and transcripts; or equivalent.
- Proof of English level: TOEFL score 80 (internet-based), 213 (computer-based); IELTS 6.0; CAE B2 with a minimum score of 169; native English speaker or equivalent
Degree Awarded
Option 1: EU Bachelor’s degrees
- A bachelor's university degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
- A university bachelor’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
Option 2: EU Bachelor’s + BA (Hons) in Business Management
- A bachelor's degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
- A university bachelor’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
- A state-recognized BA (Hons) in Business Management from University of Derby, U.K.
Digital Campus
Digital education offers the ideal solution for professionals searching for quality education that can be conveniently adapted to busy lives. The Digital Campus offers an international, flexible and hands-on learning experience guided by expert academics, entrepreneurs and business leaders from around the world.
Convenience and flexibility are key. While Digital Campus students are not confined to specific locations or classrooms, they still receive the same quality of education as their on-campus peers. Students can organize their studies around their professional and personal commitments. They can attend scheduled webinars from anywhere in the world, or watch recorded sessions later on at their convenience. Students can connect with multicultural classmates from around the globe and participate in optional on-campus weeks at EU’s campuses in Barcelona, Geneva and Munich.
