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Bachelor of Arts

BA - Bachelor of Arts in Digital Communication

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Bachelor
Universität
6 or 7 semesters
full-time
€ 7,050 per semester

Programme

Consumers have become active participants of the digital world, blurring the line between company and customer. Media today is driven by strong brands, social media campaigns and individual influencers that establish and propel relationships with target audiences. This ongoing dialogue is the key to reaching new customers and solidifying relationships with existing ones. This program will cover topics such as structuring public relations campaigns, media strategy and organizational communication and ethics.

Students may choose to study either the six-semester program (option 1) with 210 ECTS or the seven-semester program (option 2) with 240 ECTS.

Career Options

The Bachelor of Arts in Digital Communication (título propio) provides students with fundamental knowledge in all major business areas as well as specialist skills in communication and public relations. These include social media and consumer behavior. Students who successfully complete this degree may be interested in the following job positions:

  • Brand Manager
  • Digital Campaign Manager
  • Stakeholder Communication Specialist 
  • Marketing Specialist

Areas of Work
The Bachelor of Arts in Digital Communication degree provides students with in-depth knowledge of major business disciplines as well as a specialist skillset in communications and public relations. Successful graduates of this degree may work in several professional fields, some of which we list below:

  • Advertising
  • Public Relations
  • Lobbying
  • Internal Communication

Studienplan und Studienschwerpunkte

Semester 1

  • Business Management
  • Managing People & Organizations
  • Marketing & UX
  • Impactful Communication
  • Finance & Accounting
  • Innovative Technology in Business

Semester 2

  • Project Management
  • Applied Data Analytics
  • Economics & Enterprise
  • Responsible Management
  • Digital Branding, Advertising & Media Channels
  • Creativity & Design Thinking

Semester 3

  • Logistics & Operations
  • Digital Business
  • Financial Reporting & Analysis
  • Entrepreneurship & Business Development
  • Introduction to Public Relations
  • Interpersonal Communication in Global Contexts

Semester 4

  • Strategies in A Disruptive World
  • Marketing in Action
  • Business Research Methods
  • Public Relations Research
  • Event Management
  • Public Relations Strategies, Campaigns & Platforms

Semester 5

  • Creative Business Cases
  • Transformational Change Management
  • Innovation in Business
  • Innovations in Digital Communication
  • Mass Media Ethics & Legislation
  • Negotiation & Lobbying

Semester 6

  • Business Consulting & Project Management
  • Entrepreneurial Leadership
  • Professional Soft Skills
  • Social, Company & State Protocol
  • Digital Graphic Design & Management
  • Media Planning

Graduation

  • Business Immersion Week
  • Dissertation Seminars
  • Final Cases: Business/Specialization
  • Dissertation

Requirements

  • 1 certified copy of high school diploma and transcripts; or equivalent
  • Proof of English level: TOEFL score 80 (internet-based), 213 (computer-based); IELTS 6.0; CAE B2 with a minimum score of 169; native English speaker or equivalent

Degree Awarded

Option 1: Bachelor’s degrees (título propio)

  • A university-specific bachelor’s degree (título propio) awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain.
  • A Certificate of Specialization in one of the seven majors from EU Business School Switzerland.

Option 2: Bachelor’s (título propio) + BA (Hons) in Business Management

  • A university-specific bachelor’s degree (título propio) awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain.
  • A Certificate of Specialization in one of the seven majors from EU Business School Switzerland.
  • A state-recognized BA (Hons) in Business Management from University of Derby, U.K.

Informationsmaterial

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About EU

Established in 1973, EU Business School (EU) is an international, professionally accredited, high-ranking business school with campuses in Barcelona, Geneva, Munich and Digital. We provide small, dynamic classes in English, with the best of both North American and European academic curricula. Our pragmatic approach to business education prepares students for a career in today’s rapidly evolving and globalized business world.

EU offers foundation, bachelor’s, master’s, MBA and doctoral programs, both on campus and online with business administration, communication, tourism management, international relations, sports management, digital media management, international business, marketing, finance, enterprise and human resources management, among others. Through our global network of academic partners, students can earn state-recognized degrees on EU campuses with the University of Derby in the U.K. and the Universidad Católica de Murcia (UCAM) in Spain. Partnerships with Pace University in New York, the University of California in Riverside, Fisher College in Boston and Shinawatra University in Bangkok offer students the chance to earn a second qualification while studying in diverse and enriching environments.

Kontakt

EU Business School

Theresienhöhe 28
80339 München
Deutschland

E-Mail: info.muc@eumunich.com
Tel.: +49 89 5502 9595