Bachelor of Business Administration

BBA - Bachelor of Business Administration

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6 or 7 semesters
€ 6,750 per semester


The Bachelor of Business Administration program (título propio) is a comprehensive degree that will prepare you for a full range of functions within the business world, making you a valuable asset to any organization. This program develops the business acumen required to conduct business on a global scale. Students will cover international negotiation, finance and marketing, among other key disciplines, while exploring the complexity of multinational organizations, with their intricate hierarchies, social frameworks and administrative challenges.

Students may choose to study either the six-semester program (option 1) with 210 ECTS on campus or the seven-semester program (option 2) with 240 ECTS in a dynamic hybrid environment.

Career Options

The Bachelor of Business Administration (título propio) gives students a comprehensive understanding and skillset in business. Students who successfully complete may be interested in the following job positions.

  • Service Manager
  • Sales Manager
  • Product Manager
  • Purchasing Manager

Areas of Work
The Bachelor of Business Administration gives students a solid grounding in all major business disciplines. With this diverse skillset, graduates may work across a multitude of sectors and professional fields, some of which we list below:

  • Quality Management
  • Consulting and Advisory Services
  • Retail
  • Entrepreneurship


Semester 1

  • Business Management
  • Managing People & Organizations
  • Marketing & UX
  • Impactful Communication
  • Finance & Accounting
  • Innovative Technology in Business

Semester 2

  • Project Management
  • Applied Data Analytics
  • Economics & Enterprise
  • Responsible Management
  • Digital Branding, Advertising & Media Channels
  • Creativity & Design Thinking

Semester 3

  • Logistics & Operations
  • Digital Business
  • Financial Reporting & Analysis
  • Entrepreneurship & Business Development
  • Cross-Cultural Business Issues
  • Knowledge Management

Semester 4

  • Strategies in A Disruptive World
  • Marketing in Action
  • Business Research Methods
  • Marketing Research
  • Leading the Way
  • Service Management

Semester 5

  • Creative Business Cases
  • Transformational Change Management
  • Innovation in Business
  • Supply Chain Management
  • Decision Analysis
  • International Strategic Management

Semester 6

  • Business Consulting & Project Management
  • Entrepreneurial Leadership
  • Professional Soft Skills
  • Quality Management
  • Retail Management & Merchandising
  • The Future of The Financial Service Industry


  • Business Immersion Week
  • Dissertation Seminars
  • Final Cases: Business/Specialization
  • Dissertation


  • 1 certified copy of high school diploma and transcripts; or equivalent
  • Proof of English level: TOEFL score 80 (internet-based), 213 (computer-based); IELTS 6.0; CAE B2 with a minimum score of 169; native English speaker or equivalent

Degree Awarded

Option 1: Bachelor’s degrees (título propio)

  • A university-specific bachelor’s degree (título propio) awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain.
  • A Certificate of Specialization in one of the seven majors from EU Business School Switzerland.

Option 2: Bachelor’s (título propio) + BA (Hons) in Business Management

  • A university-specific bachelor’s degree (título propio) awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain.
  • A Certificate of Specialization in one of the seven majors from EU Business School Switzerland.
  • A state-recognized BA (Hons) in Business Management from University of Derby, U.K.

Digital Campus

Digital education offers the ideal solution for professionals searching for quality education that can be conveniently adapted to busy lives. The Digital Campus offers an international, flexible and hands-on learning experience guided by expert academics, entrepreneurs and business leaders from around the world.

Convenience and flexibility are key. While Digital Campus students are not confined to specific locations or classrooms, they still receive the same quality of education as their on-campus peers. Students can organize their studies around their professional and personal commitments. They can attend scheduled webinars from anywhere in the world, or watch recorded sessions later on at their convenience. Students can connect with multicultural classmates from around the globe and participate in optional on-campus weeks at EU’s campuses in Barcelona, Geneva and Munich.

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About EU

Established in 1973, EU Business School (EU) is an international, professionally accredited, high-ranking business school with campuses in Barcelona, Geneva, Munich and Digital. We provide small, dynamic classes in English, with the best of both North American and European academic curricula. Our pragmatic approach to business education prepares students for a career in today’s rapidly evolving and globalized business world.

EU offers foundation, bachelor’s, master’s, MBA and doctoral programs, both on campus and online with business administration, communication, tourism management, international relations, sports management, digital media management, international business, marketing, finance, enterprise and human resources management, among others. Through our global network of academic partners, students can earn state-recognized degrees on EU campuses with the University of Derby in the U.K. and the Universidad Católica de Murcia (UCAM) in Spain. Partnerships with Pace University in New York, the University of California in Riverside, Fisher College in Boston and Shinawatra University in Bangkok offer students the chance to earn a second qualification while studying in diverse and enriching environments.


EU Business School

Theresienhöhe 28
80339 München

Tel.: +49 89 5502 9595