Programme
International sponsorship and corporate competition have transformed sports into a multibillion-euro industry. International sports have set trends and redefined boundaries in international politics and cross-cultural communication, as well as trademark rights and financial models. This field requires professionals with specific sports management skills combined with deep business and financial understanding. Students acquire specific skills to meet the challenges of this competitive environment through courses in negotiation, sponsorship and broadcasting, among others.
Students may choose to study either the six-semester program (option 1) with 210 ECTS or the seven-semester program (option 2) with 240 ECTS.
Career Options
The Bachelor of Arts in Sports degree (título propio) provides students with fundamental business knowledge as well as a specialist skillset in the sports sector including sports broadcasting and event management. Students who successfully complete this degree may be interested in the following job positions:
- Sports Marketer
- Event Coordinator
- Sponsorship Manager
- Contract Negotiation Manager
Areas of Work
The Bachelor of Arts in Sports Management will provide students with specific skills needed to work in the sports industry as well as fundamental knowledge of business. Some sectors and professional fields which may be of interest for graduates of this degree are listed below:
- Sponsorship
- Esports
- Recreation Management
- Media
Emphasis/Curriculum
Semester 1
- Business Management
- Managing People & Organizations
- Marketing & UX
- Impactful Communication
- Finance & Accounting
- Innovative Technology in Business
Semester 2
- Project Management
- Applied Data Analytics
- Economics & Enterprise
- Responsible Management
- Digital Branding, Advertising & Media Channels
- Creativity & Design Thinking
Semester 3
- Logistics & Operations
- Digital Business
- Financial Reporting & Analysis
- Entrepreneurship & Business Development
- Sports Sociology
- Public & Media Relations in Sport
Semester 4
- Strategies in A Disruptive World
- Marketing in Action
- Business Research Methods
- Sports Psychology
- Legal & Ethical Issues in Sport
- Sports Broadcasting
Semester 5
- Creative Business Cases
- Transformational Change Management
- Innovation in Business
- Sports Data Analysis
- Sports Marketing
- Sports Career Development
Semester 6
- Business Consulting & Project Management
- Entrepreneurial Leadership
- Professional Soft Skills
- Sponsoring & Sports Communications
- International Sports Management
- Sports Facility Planning & Management
Graduation
- Business Immersion Week
- Dissertation Seminars
- Final Cases: Business/Specialization
- Dissertation
Requirements
- 1 certified copy of high school diploma and transcripts; or equivalent
- Proof of English level: TOEFL score 80 (internet-based), 213 (computer-based); IELTS 6.0; CAE B2 with a minimum score of 169; native English speaker or equivalent
Degree Awarded
Option 1: Bachelor’s degrees (título propio)
- A university-specific bachelor’s degree (título propio) awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain.
- A Certificate of Specialization in one of the seven majors from EU Business School Switzerland.
Option 2: Bachelor’s (título propio) + BA (Hons) in Business Management
- A university-specific bachelor’s degree (título propio) awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain.
- A Certificate of Specialization in one of the seven majors from EU Business School Switzerland.
- A state-recognized BA (Hons) in Business Management from University of Derby, U.K.
Digital Campus
Digital education offers the ideal solution for professionals searching for quality education that can be conveniently adapted to busy lives. The Digital Campus offers an international, flexible and hands-on learning experience guided by expert academics, entrepreneurs and business leaders from around the world.
Convenience and flexibility are key. While Digital Campus students are not confined to specific locations or classrooms, they still receive the same quality of education as their on-campus peers. Students can organize their studies around their professional and personal commitments. They can attend scheduled webinars from anywhere in the world, or watch recorded sessions later on at their convenience. Students can connect with multicultural classmates from around the globe and participate in optional on-campus weeks at EU’s campuses in Barcelona, Geneva and Munich.
